Technical Sales Engineer (EV & Battery Industry)

Company Overview:

Labkarts India Pvt Ltd is a premier supplier and manufacturer of scientific instruments and battery-related equipment catering to academic, research, and industrial institutions across India. With deep expertise in battery material science, prototyping, and production technologies, Labkarts is actively expanding its footprint in the Electric Vehicle (EV) and advanced battery markets.

Job Summary:

The Technical Sales Engineer will play a critical role in driving institutional and industrial sales of Labkarts’ scientific instruments and battery-related equipment. This role blends technical expertise and consultative selling skills to support customers including research institutions, universities, battery manufacturers, and EV companies in selecting and implementing the most suitable solutions for their research, prototyping, and production needs.

The ideal candidate for this position will be will obtain and expand the company's business relationships. In order to succeed in this position the candidate must have a solid technical understanding of the company and its products compiled with sociable and outgoing personality to build rapport with potential clients. 

Roles & Responsibilities

1. Identify Potential Customers

• Research and analyze specific market segments to identify new business opportunities.
• Identify key industry verticals and decision-makers aligned with the company’s offerings.
• Utilize online platforms, trade events, and industry networks to expand the customer base.

2. Generate and Qualify Leads

• Proactively generate leads through cold calling, email campaigns, social media outreach, and networking.
• Qualify leads based on technical needs, budget, urgency, and decision-making authority.
• Maintain a well-organized sales pipeline using CRM tools and regularly update progress.

3. Effective Communication & Client Engagement

• Clearly communicate technical products and solutions to both technical and non-technical stakeholders.
• Listen actively to client concerns and propose technically viable, cost-effective solutions.
• Follow up consistently and maintain timely, professional communication throughout the sales process.

4. Relationship Building

• Establish and maintain long-term relationships with clients and industry partners.
• Serve as a trusted point of contact and technical advisor throughout the customer journey.
• Represent the company at exhibitions, conferences, and customer meetings to build trust and visibility.

5. Technical Demonstration & Proposal Support

• Conduct product presentations and live demonstrations customized to client needs.
• Collaborate with the engineering and product teams to create tailored solutions.
• Prepare comprehensive proposals, cost estimations, technical documents, and BOMs.

6. Sales Reporting & Forecasting

• Report progress against targets and KPIs regularly to sales leadership.
• Analyze market trends and sales data to optimize strategy and targeting.
• Keep accurate records of all client communications, quotes, and follow-up activities.

Qualifications & Skills:

• Bachelor’s degree in Engineering or related technical field (Mechanical or Electrical, preferred).
• 2+ years’ experience in technical sales, Familiarity with the product domain (e.g., lithium-ion battery equipment, lab instruments, automation systems).
• Excellent communication and interpersonal skills, with ability to explain complex technical concepts to diverse stakeholders.
• Customer-oriented approach with strong problem-solving and negotiation skills.
• Willingness to travel regionally to meet clients and attend industry events.
• Ability to work independently as well as collaboratively within cross-functional teams.
• A collaborative mindset to work effectively with engineering, marketing, and customer service teams.

Compensation Structure:

• Base Salary: Aligned with your experience, skills, and industry expertise.
• Performance-Based Incentives: Additional incentives and bonuses will be offered based on your individual performance, target achievements, and overall contribution to business growth.