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Technical Marketing Manager - Robotics

4 years

0 Lacs

Posted:19 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Technical Marketing Manager - Robotics Experience / Education Typically requires a 4 year degree and a minimum of 5 years of related experience; or an advanced degree without experience; or equivalent work experience. Job Description Summary This role will be responsible for translating complex technical concepts in the robotics domain into clear, engaging, and informative marketing materials. You will work closely with our engineering and product teams to develop a deep understanding of our autonomous mobile robots and associated technologies. Your work will include creating white papers, webinars, application notes, and other technical content to support our sales, marketing, and customer education efforts. Additionally, you will be responsible for developing and delivering technical training materials for both internal teams and external stakeholders. Key Responsibilities Technical Content Creation: Collaborate with engineers, product managers, and subject matter experts to understand the technical features, capabilities, and applications of our autonomous mobile robots (AMRs) and related technologies. Develop high-quality, customer-facing technical content including white papers, application notes, case studies, and product datasheets. Create and lead the development of webinars, demo videos and tutorials, and other content aimed at technical audiences. Design and execute content strategies that communicate the value of our products to both technical and non-technical stakeholders. Sales & Marketing Enablement: Develop technical training materials for Sales, Marketing, and Customer Support teams to ensure they are well-equipped to understand and effectively communicate product features, benefits, and use cases. Provide ongoing support and training to sales teams, helping them craft tailored pitches and technical demos for prospective clients. Partner with marketing teams to align technical content with broader go-to-market strategies, ensuring that messaging is consistent across all channels. Assist in the development of sales enablement tools such as competitive analysis, product comparisons, and ROI calculators. Customer Education & Support: Create technical documentation and knowledge base articles to help customers better understand and utilize our products. Develop training programs for customers, helping them to deploy and integrate AMRs into their operations efficiently. Market Intelligence & Feedback Loop: Stay up-to-date with trends, advancements, and competitors in the robotics and AMR space to ensure our content and product messaging are relevant and differentiated. Gather feedback from sales, customers, and engineers to refine technical content and improve our communication strategy. Create Email campaigns to generate qualified leads, maintain and generate reports. Cross-Functional Collaboration: Work closely with product management, sales, and engineering teams to ensure cohesive messaging and alignment on product strategies. Act as a liaison between technical teams and marketing, facilitating the flow of information and feedback. Show more Show less

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