Team Lead, Demand Generation

Program Conceptualization and Execution: Develop and execute programs across various tactics (digital, webinar, events etc.) for demand generation campaigns. Collaborate with the marketing teams to create compelling and targeted messaging and content for each campaign. Lead Generation and Nurturing: Develop and oversee the execution of demand generation programs, with an emphasis on upsell, cross-sell, and top to bottom-of-funnel stages to deliver high-quality sales leads. Develop lead nurturing programs to engage and educate leads throughout the buyers journey Data Analysis and Reporting: Track, measure, and analyze campaign performance and provide insights and recommendations for optimization to stakeholders. Monitor key performance indicators (KPIs) and generate reports to demonstrate the ROI of demand generation efforts. Pipeline Management: Work closely with the sales team to align marketing efforts with sales goals. Manage and optimize the marketing and sales funnel, ensuring a smooth handover of leads from marketing to sales and tracking the progression of leads through the pipeline. Collaboration and Alignment: Collaborate with cross-functional teams, including marketing, sales, product, to align demand generation activities with overall business goals and operational excellence Work on additional assignments and special projects assigned by management. Overview: Cvent is a leading meetings, events, and hospitality technology provider with more than 4,700 employees and nearly 21,000 customers worldwide, including 80% of the Fortune 100 companies, in more than 100 countries. Founded in 1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take actions, embrace risks, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections. In This Role, You Will: Program Conceptualization and Execution: Develop and execute programs across various tactics (digital, webinar, events etc.) for demand generation campaigns. Collaborate with the marketing teams to create compelling and targeted messaging and content for each campaign. Lead Generation and Nurturing: Develop and oversee the execution of demand generation programs, with an emphasis on upsell, cross-sell, and top to bottom-of-funnel stages to deliver high-quality sales leads. Develop lead nurturing programs to engage and educate leads throughout the buyers journey Data Analysis and Reporting: Track, measure, and analyze campaign performance and provide insights and recommendations for optimization to stakeholders. Monitor key performance indicators (KPIs) and generate reports to demonstrate the ROI of demand generation efforts. Pipeline Management: Work closely with the sales team to align marketing efforts with sales goals. Manage and optimize the marketing and sales funnel, ensuring a smooth handover of leads from marketing to sales and tracking the progression of leads through the pipeline. Collaboration and Alignment: Collaborate with cross-functional teams, including marketing, sales, product, to align demand generation activities with overall business goals and operational excellence Work on additional assignments and special projects assigned by management. Heres What You Need: Bachelors degree in marketing, business, or a related field. Proven experience in demand generation marketing, preferably in a B2B environment. Strong understanding of marketing automation platforms, CRM systems, and lead management processes. Experience in Marketo and Salesforce is preferred. Excellent written and verbal communication skills. Analytical mindset with the ability to translate data into actionable insights. Strong project management and organizational skills, with the ability to manage multiple campaigns and priorities simultaneously. Collaborative and team-oriented mindset, with the ability to work effectively with cross-functional teams.