Team lead - BTL - Pune

We're Hiring: BTL Marketing Team Lead – Pune

Location

Pune | Experience: 3–5 Years | CTC: ₹4.5 – ₹5.5 LPA

Industry

FMCG | D2C | Dairy | Consumer Goods

Department: Marketing (On-Ground / Activation)

About Sid’s Farm

Sid’s Farm

100% pure and uncompromised dairy products

Hyderabad, Bangalore, and Pune

BTL Marketing Team Lead

🎯 Role Overview – What You’ll Do

BTL Team Lead

Key Responsibilities

• Strategize and execute BTL campaigns, including product sampling, retail activations, community engagement drives, and partnerships
• Lead and manage a team of field executives and promoters, ensuring efficient operations and adherence to brand guidelines
• Identify high-impact locations and events for hyperlocal marketing initiatives
• Liaise with sales, brand, and operations teams to ensure marketing and business alignment
• Track campaign effectiveness, ROI, and gather consumer insights to refine strategies
• Manage vendors, event logistics, and on-ground execution within defined budgets and timelines
• Ensure compliance with health, safety, and brand standards at all activations
• Knowledge of Pune geography and consumer behavior is an added advantage
• Drive daily/weekly/monthly targets for new subscriptions, recharges, and customer activations
  

Must-Have Experience

✅ Desired Profile – Who You Are:

• 3–5 years of hands-on experience in BTL/Field Marketing, preferably in FMCG/D2C/Retail sectors
• Strong understanding of consumer engagement, brand activation, and on-ground operations
• Experience in managing teams and coordinating with third-party vendors
• Proficient in campaign planning, budgeting, and reporting
• Comfortable working in dynamic field environments and solving real-time challenges
• Preferred Qualifications & Traits:
• Bachelor’s degree in Marketing, Business, or relevant fields
• Excellent communication skills in English, Hindi, and Marathi (preferred)
• Valid driving license (2-wheeler preferred)
• Self-starter with a result-oriented mindset
• Ability to work 6 days/week and lead field initiatives across different zones in Pune
  

💡 What You’ll Gain

fast-scaling startup

📩 Ready to Apply?

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