Team Lead – BTL Marketing - Pune

We're Hiring: BTL Marketing Team Lead – Pune

Location

Industry

Department: Marketing (On-Ground / Activation)

About Sid’s Farm

Sid’s Farm

BTL Marketing Team Lead

Role Overview – What You’ll Do:

BTL Team Lead

Key Responsibilities:

• Strategize and execute

  BTL campaigns

  , including product sampling, retail activations, community engagement drives, and partnerships
• Lead and manage a team of

  field executives and promoters

  , ensuring efficient operations and adherence to brand guidelines
• Identify high-impact locations and events for

  hyperlocal marketing initiatives

• Liaise with

  sales, brand, and operations teams

  to ensure marketing and business alignment
• Track campaign effectiveness, ROI, and gather

  consumer insights

  to refine strategies
• Manage vendors, event logistics, and on-ground execution within defined budgets and timelines
• Ensure compliance with health, safety, and brand standards at all activations
• Knowledge of Pune geography and consumer behavior is an added advantage
• Drive daily/weekly/monthly targets for new subscriptions, recharges, and customer activations

✅ Desired Profile – Who You Are:

Must-Have Experience:

• 2–4 years of hands-on experience in

  BTL/Field Marketing

  , preferably in

  FMCG/D2C/Retail

  sectors
• Strong understanding of consumer engagement, brand activation, and on-ground operations
• Experience in

  managing teams

  and coordinating with third-party vendors
• Proficient in campaign planning, budgeting, and reporting
• Comfortable working in dynamic field environments and solving real-time challenges

1. Preferred Qualifications & Traits:

• Bachelor’s degree in Marketing, Business, or relevant fields
• Excellent communication skills in

  English, Hindi, and Marathi (preferred)

• Valid driving license (2-wheeler preferred)
• Self-starter with a result-oriented mindset
• Ability to work 6 days/week and lead field initiatives across different zones in Pune
  

💡 What You’ll Gain:

A high-impact role at one of India’s most trusted D2C dairy brands

End-to-end ownership of marketing execution in a growing metro

fast-scaling startup

Cross-functional exposure with Brand, Sales, and Strategy teams

A passionate, purpose-driven team culture that values initiative and creativity

📩 Ready to Apply?

Email your CV to:

Or visit https://sidsfarm.com to learn more.

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