Job
Description
Job Title: Tealium CDP Specialist Location: Remote Type: Full-Time We’re looking for a Tealium CDP Specialist to help us design and implement data-driven, personalized customer experiences using Tealium’s suite of Customer Data Platform tools. If you're passionate about customer data, real-time personalization, and scalable martech solutions, this is the role for you. What You’ll Do Customer Data Strategy & Implementation Collaborate with marketing, data, and engineering teams to design and implement customer data strategies using Tealium AudienceStream CDP . Define and build customer profiles, attributes, and audience segments to enable personalized, cross-channel experiences. Set up Tealium EventStream for server-side event tracking and real-time data enrichment. Tag Management & Integration Manage and optimize digital data collection through Tealium iQ Tag Management . Implement and maintain robust tagging strategies across websites and mobile apps. Ensure seamless integrations with marketing platforms like Google Analytics, Adobe, Facebook, Salesforce, and other Martech tools. Real-Time Personalization & Activation Configure and maintain connectors to push audiences and data to downstream marketing platforms for real-time engagement. Create and optimize event feeds, APIs, and triggers to support personalization, automation, and campaign orchestration. Governance, Privacy, and Performance Implement data governance best practices and ensure compliance with privacy regulations (GDPR, CCPA). Optimize CDP performance and ensure high-quality, reliable data across all touchpoints. Collaboration & Innovation Partner with internal teams to understand business goals and translate them into data and technology solutions. Stay current with trends in CDPs, customer data privacy, identity resolution, and marketing automation. What We’re Looking For 3–5 years of experience in digital marketing technology, data platforms, or marketing automation. 1–2 years of hands-on experience with Tealium CDP products (AudienceStream, EventStream, iQ). Strong understanding of JavaScript , JSON , APIs , server-side tagging , and event tracking . Experience with data layer design and implementation. Familiarity with identity stitching, visitor profile enrichment, and cross-channel activation. Understanding of customer data privacy regulations and compliance. Agile/Scrum methodology experience is a plus. Strong communication skills with the ability to work across teams and explain technical solutions to non-technical stakeholders. Show more Show less
