Strategic Planner - Digital Advertising Agency

Job Description

Strategic Leadership Lead pitch strategies for new business, crafting compelling narratives that differentiate brands in crowded markets. Own end-to-end brand planning projects, ensuring insights translate into actionable creative briefs and measurable results. Identify white-space opportunities for clients by decoding category conventions, consumer tensions, and cultural shifts. Team & Client Impact Mentor junior planners, fostering a culture of curiosity, rigor, and storytelling excellence. Collaborate with cross-functional teams (creative, account management, media) to elevate strategic output. Act as a trusted thought partner for internal teams and the clients, challenging assumptions and pushing for work that addresses brand objectives. Operational Excellence Develop frameworks/tools to streamline insight mining and strategy development. Ensure accountability for insight quality and strategic impact across projects. Participate in and initiate training sessions to upskill teams on trend analysis, behavioral psychology, and persuasive storytelling. Who You Are A seasoned strategist with a track record of shaping winning brand platforms and pitches. A leader who elevates othersyou spot talent, nurture it, and know when to step back or step in. Data-fluent but human-centricyou balance analytics with an intuitive grasp of cultural nuance. A master simplifier who distills complexity into clear, inspiring direction. Commercially savvyyou connect insights to business outcomes (awareness, conversion, loyalty). You will be part of shaping iconic, conversation-driving brands in a collaborative, no-silos environment. You will lead high-impact projects for clients who value bold thinking. You will mentor and learn from a team of passionate, whip-smart planners. You will have the freedom to experiment with new tools/methodologies (from behavioral economics to AI-powered insights).