Senior Copywriter

Job Description

We are looking for a Senior Copywriter to lead our creative marketing content efforts. - 3-6 years of hands-on experience with working on different brands, written articles, social media content, Website content, Emailers, Newsletters etc - Senior Copywriter responsibilities include writing original copy and slogans for advertising campaigns, editing and publishing Junior Copywriters- articles and maintaining brand consistency across online channels. - If you have experience creating web content, we- d like to meet you. - Along with your application, please submit a portfolio or links to your published work. - Ultimately, you will create informative and engaging content about our products and services for our audiences. Responsibilities : - Research industry-related topics and identify gaps in our content. - Write original copy for ads and social networks - Prepare and publish articles that describe our co. any and products - Edit and fact-check pieces of content generated by colleagues (e.g. Junior Copywriters) - Use SEO practices to optimize articles and increase visibility - Liaise with Designers to enrich text with visual aids, like images and charts - Shape language and tone used in sales emails, banners and brochures - Create and oversee reports on content (e.g. weekly or monthly) - Interview clients, industry experts and internal teams - Monitor metrics related to our content, like web traffic and conversion rates - Ensure all content is up-to-date Requirements and skills : - Proven work experience as a Senior Copywriter, Product Copywriter or similar role - Portfolio of published articles - Excellent writing and editing skills, with a keen eye for detail - Hands-on experience with Content Management Systems (e.g. WordPress) - An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts) - Solid time-management skills - Basic keyword search knowledge - BSc in Marketing, Communications, Journalism or relevant field - Positive attitude. Collaborative & willing to experiment with a solution driven approach.