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Sr. Director - Strategic Planning/ Research - Advertising Agency

Sr. Director - Strategic Planning/ Research - Advertising Agency

Tenor

6 - 11 years

15 - 25 Lacs

Mumbai

Posted:2 months ago| Platform:

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Skills Required

Strategic Planning Strategy Development Product Testing New Product Development Brand Management Brand Planning Market Assessment Innovation Management Communication Strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

- Must have 10 to 14 years of rich experience with an analytical bent of mind committed to delivering results in a multi-cultural environment, targeting multi-dimensional assignments in Consumer Insights | Market Research | Strategic Planning | Brand Communication Typical responsibilities involve : - Developing ideas and pinpointing business problems - Pulse check of category, consumer & cultural trends - Leading primary research & consumer immersions - Analysing and interpreting a variety of information - Expertise in qualitative and quantitative research - Keeping up-to-date with cultural/social trends and customers- views and attitudes - Undertaking qualitative research activities - Making presentations to clients and agency staff - Evaluating campaign effectiveness - Advertising account planner need enthusiasm, stamina, determination and perseverance to succeed Expertise in: Strategy Development for Businesses - Design Thinking - Innovation Management - New Product Development - Brand Planning / Brand Management - Consumer Behaviour - Consumer Insights - Qualitative Research & Analysis - Ethnography - Corporate Branding & Strategy - New Brand Development - Communication Strategy - Market Assessment - Trend-spotting Product Testing Key skills : - Possessing confidence and good interpersonal skills - Team working abilities - Presentation and verbal communication skills - Commercial awareness - Creativity - The ability to cope with pressure - Effective analytical and organisational abilities

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Sr. Director - Strategic Planning/ Research - Advertising Agency