Sr. Director - Strategic Planning/ Research - Advertising Agency

Job Description

- Must have 10 to 14 years of rich experience with an analytical bent of mind committed to delivering results in a multi-cultural environment, targeting multi-dimensional assignments in Consumer Insights | Market Research | Strategic Planning | Brand Communication Typical responsibilities involve : - Developing ideas and pinpointing business problems - Pulse check of category, consumer & cultural trends - Leading primary research & consumer immersions - Analysing and interpreting a variety of information - Expertise in qualitative and quantitative research - Keeping up-to-date with cultural/social trends and customers- views and attitudes - Undertaking qualitative research activities - Making presentations to clients and agency staff - Evaluating campaign effectiveness - Advertising account planner need enthusiasm, stamina, determination and perseverance to succeed Expertise in: Strategy Development for Businesses - Design Thinking - Innovation Management - New Product Development - Brand Planning / Brand Management - Consumer Behaviour - Consumer Insights - Qualitative Research & Analysis - Ethnography - Corporate Branding & Strategy - New Brand Development - Communication Strategy - Market Assessment - Trend-spotting Product Testing Key skills : - Possessing confidence and good interpersonal skills - Team working abilities - Presentation and verbal communication skills - Commercial awareness - Creativity - The ability to cope with pressure - Effective analytical and organisational abilities