Strategic Marketing Lead – B2B IT Services

About Us:

Rudra Innovative Software is a fast-growing IT services company delivering solutions in web/app development, UI/UX design, digital transformation, and more. We’re expanding our leadership team with a Strategic Marketing Lead who can build and scale a future-ready marketing engine targeting global markets.

Role Overview:

This is a strategy-driven role for a marketing leader who is also comfortable executing campaigns. You'll work directly with company leadership to shape marketing direction, generate quality leads, and drive brand positioning in the competitive global IT landscape.

Key Responsibilities:

• Develop and execute a strategic marketing roadmap aligned with business goals
• Plan and run campaigns across SEO, paid ads, email, LinkedIn, and content marketing
• Define and lead Go-To-Market (GTM) strategies for key services or geographies
• Manage lead generation initiatives for international markets (US, UK, AUS)
• Work closely with sales to ensure marketing efforts are driving pipeline growth
• Monitor marketing KPIs, campaign performance, and ROI
• Contribute to brand messaging, storytelling, and digital positioning
• Collaborate with or manage content writers, designers, and external vendors

Must-Have Skills:

• 6–9 years of B2B marketing experience in the IT industry
• Proven ability to plan and implement strategic marketing campaigns
• Experience in international lead generation and performance marketing
• Knowledge of tools like HubSpot/CRM, Google Analytics, LinkedIn Ads, SEM tools
• Strong understanding of the IT services landscape
• Excellent communication and cross-functional collaboration skills

Job Type: Full-time

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Schedule:

• Day shift
• Monday to Friday

Ability to commute/relocate:

• Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Digital marketing Strategies: 6 years (Required)
• Software Development Companies: 6 years (Required)

Language:

• English (Required)

Location:

• Mohali, Punjab (Preferred)

Work Location: In person