Sr./Director Commercial Marketing

Role Description:

Simplilearn is looking to Sr./Director - Commercial Marketing to support the growth objectives of Commercial function through solutions-led GTM Strategy and demand generation globally.

Key responsibilities include -

Solution Value Proposition & Positioning

● Develop and evangelize Simplilearn’s differentiated positioning by deeply understanding

the competition, ICP (Ideal Customer Profile), and market needs.

● Translate Simplilearn’s training solutions into compelling narratives that drive demand

for the commercial function.

● Design B2B engagement models and use cases, identifying cross-linkages to create

multiple user journeys and unlock additional sales opportunities.

● Conduct market research across key global markets to identify trends, customer needs,

and opportunities for differentiation.

Demand Generation

● Design and execute global demand generation campaigns targeting ICPs, continuously

optimizing based on performance insights.

● Leverage an omnichannel approach, including email, webinars, free and paid social,

content marketing, PR, and influencer marketing.

● Lead website optimization efforts including messaging, SEO other UI initiatives, to

improve organic demand generation and enhance the user experience.

● Global field marketing activities by generating demand campaigns focused on events

and other regional-specific campaigns

Sales & Marketing Enablement

● Develop high-impact customer-facing collaterals, including thought leadership white

papers, use-case guides, event decks, and sales prospecting kits.

● Equip sales teams with battlecards, competitor insights, and pitch materials to improve

win rates.

● Conduct customer surveys and interviews to create compelling customer case studies

and success stories.

Desired skills

● Overall 10+ yrs of experience across product/solutions marketing with at least 2-3 years of

experience of demand-generation through performance marketing and regional

campaigns

● Strong exposure and understanding of customer journey mapping

● Experience in Online learning / enterprise learning (good to have)

● Ability to independently work with multiple stakeholders across the organization

● Detailed oriented and strong analytical skills

● Strong program management skills

● Excellent communication skills

● Strategic thinker with strong bias for action, high on ownership

● Team management is preferred