Sr. Social Strategist

Senior Social Media Strategist (Full-time | On-site – Mohali)

At iOTA, we don’t just post content—we build brands. As a Senior Social Media Strategist, you’ll lead the charge on all things social, working closely with creative teams to develop strategies that don’t just look good—they perform. You’ll bring insight, leadership, and a proven track record to a high-energy environment that thrives on storytelling, trends, and results.

Responsibilities:

• Develop and implement data-driven social media plans for brands across platforms like Instagram, LinkedIn, and YouTube
• Oversee daily posting strategy, content buckets, campaigns, and creative directions in sync with the brand voice
• Mentor and manage social media executives, content creators, and designers to bring strategies to life
• Analyze social media metrics, generate reports, and continuously optimize strategies to achieve growth, reach, and engagement KPIs
• Monitor social media trends, algorithm updates, and cultural moments—and act fast
• Align with video, design, and content teams to brainstorm and execute scroll-stopping content
• Strategize and oversee influencer collaborations, live coverages, and integrated campaigns
• Confidently present strategy decks, campaign ideas, and performance updates to clients or internal stakeholders

Requirements:

• 2–4 years of experience in social media strategy, content marketing, or digital branding
• Proven results in growing engagement, building communities, or driving conversions through organic or paid social media
• Experience managing or mentoring a small team
• Deep platform knowledge—especially Instagram, LinkedIn & YouTube
• Must be well‑acquainted with social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Later, SocialPilot)
• Comfortable using tools like Meta Business Suite, LinkedIn Campaign Manager, Canva, CapCut, or other social tools
• Strong storytelling ability, attention to detail, and a creative eye for trends
• Ability to multitask, pivot fast, and thrive in a fast-paced agency setup

Bonus Points If You:

• Can shoot or direct short-form content (think reels, vlogs, and BTS)
• Have experience working with brands in lifestyle, education, or entertainment niches
• Are great at client communication and presentation

Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

• Food provided
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Work Location: In person

Application Deadline: 05/08/2025
Expected Start Date: 15/08/2025