Sr PPC Analyst

We’re looking for a highly skilled and data-driven PPC expert with 4-7 years of experience to lead and optimise paid search campaigns across Google Search and Microsoft Bing. This role is pivotal in driving measurable growth across multiple markets and ensuring performance marketing efforts align with business goals.

Roles and responsibilities

• Lead and optimise

  paid search campaigns across

  Google Ads and Microsoft Bing

  , ensuring best practices in account structure, keyword strategy, bidding, and ad copy.
• Monitor and improve key performance metrics such as

  CTR, conversion rate, CPA, CPL, ROAS

  , and overall campaign efficiency.

• Mentor Performance Marketing Analysts

  , supporting their development while driving results across multiple brands and international markets.
• Own PPC data and performance metrics, maintaining daily, weekly, monthly, and annual reports that inform strategic decisions.
• Develop and enhance real-time

  dashboards and performance reports

  for internal stakeholders, ensuring clarity, accuracy, and actionable insights.
• Take ownership of

  testing strategies

  , landing page optimisation, and conversion rate improvement in close partnership with CRO teams.
• Conduct in-depth

  keyword research

  , competitor analysis, and stay updated with industry trends to uncover new growth opportunities.
• Provide

  strategic, data-led recommendations

  that help brands exceed acquisition and revenue goals.
• Collaborate closely with teams across

  marketing, sales, and operations

  to ensure alignment and maximise ROI.
• Plan and execute

  retargeting campaigns

  within

  Google Ads and other paid media platforms

  , optimising for re-engagement and conversion lift.
• Be a proactive contributor, bringing forward new ideas, testing innovative approaches, and continuously looking for ways to improve paid search performance.
• Have a

  working knowledge of paid social platforms

  like

  Meta, LinkedIn, and TikTok

  , with the ability to collaborate effectively with channel leads and understand cross-channel strategies.

Job requirements

• Proven hands-on experience managing and optimising large-scale PPC campaigns on

  Google Ads and Microsoft Bing, including budget responsibility

  .
• Strong analytical skills with expertise in

  Google Analytics, Data Studio (Looker), and Excel/Sheets

  .
• Experience with A/B testing tools and CRO principles.
• Strong stakeholder communication and reporting skills.
• Passion for performance marketing with a test-and-learn mindset.