Sr. Manager CRM & Growth - Gurgaon

Apollo 24|7 Insurance is part of the Apollo ecosystem Indias trusted name in healthcare. We are building a seamless health insurance experience by integrating insurance with Apollos digital health platform, making protection, wellness, and care accessible to every Indian.

Growth & CRM charter

Role Overview:

CRM Growth leader

The ideal candidate combines strong technical fluency in CRM & Martech platforms with a sharp business acumen to translate customer insights into retention, engagement, and revenue growth.

Key Responsibilities:

1. CRM & Martech Ownership

• Lead CRM strategy and execution across email, SMS, app push, WhatsApp, in-app, and web channels.
• Own and optimize platforms such as

  CleverTap, MoEngage, WebEngage, Netcore, Zoho

  or equivalent tools.
• Define segmentation, journeys, and automation workflows to enhance lifecycle engagement and retention.
• Drive experimentation (A/B, multivariate) to continuously improve campaign performance.

2. Growth through CRM

• Partner with Product, Marketing, and Business teams to identify and drive CRM-led growth levers.
• Build customer cohorts and use data insights to drive cross-sell, upsell, and reactivation programs.
• Establish CRM as a key business growth engine contributing to revenue and customer lifetime value (CLV).

3. Analytics & Measurement

• Leverage

  Google Analytics, Appsflyer, Mixpanel, Power BI

  , or equivalent tools to measure performance.
• Drive data-backed decision-making across campaign strategy, retention metrics, and funnel conversions.
• Develop dashboards and frameworks to track customer journey performance and ROI.

4. Martech & Digital Synergy

• Work closely with digital marketing teams to align CRM with

  Google Ads, Meta Advertising

  , and other performance marketing channels for holistic user journey management.
• Evaluate new CRM technologies, personalization engines, and AI-driven automation tools to enhance marketing efficiency.

5. Team Leadership & Collaboration

• Build and mentor a high-performing CRM & lifecycle marketing team.
• Collaborate cross-functionally with Product, Tech, Analytics, and Business teams for campaign integration and growth impact.

Desired Candidate Profile:

• Experience:

  5-8 years in CRM, Lifecycle Marketing, or Growth roles with demonstrated business impact.

• Martech Expertise:

  Hands-on with

  CleverTap, MoEngage, WebEngage, Netcore, Zoho

  , or similar CRM platforms.

• Analytical Skills:

  Proficiency in

  Google Analytics, Appsflyer, Mixpanel, or Power BI

  .

• Digital Marketing Acumen:

  Working knowledge of

  Google Ads, Meta Business Manager

  , and remarketing strategies.
• Strong understanding of customer segmentation, journey design, retention strategy, and personalization.
• Experience in

  Insurance, Healthtech, Fintech, or Consumer Internet

  domains is a plus.
• Excellent leadership, communication, and stakeholder management skills.