Dealer Development Manager-SFM || Tractors || Bengalore

Role & responsibilities

Key Responsibilities:

1. Dealer Development & Appointment

• Identify potential markets and territories for SFM product expansion.
• Evaluate, recommend, and appoint new dealers based on business potential and company norms.
• Conduct due diligence, financial assessment, and infrastructure evaluation prior to appointment.
• Ensure timely onboarding, training, and compliance with dealership agreement requirements.

2. Dealer Performance Management

• Monitor dealer sales, market share, and profitability on a regular basis.
• Review dealer business performance and identify areas for improvement.
• Implement structured performance improvement plans for underperforming dealers.
• Conduct periodic dealer business reviews to ensure alignment with company objectives.

3. Dealer Capability Enhancement

• Support dealer manpower development through product, sales, and service training programs.
• Ensure dealer infrastructure, branding, and customer experience standards are maintained.
• Facilitate business development and operational excellence initiatives at dealer locations.

4. Business Development & Support

• Collaborate with sales, marketing, and service teams to drive retail growth through dealers.
• Support regional campaigns, demos, and localized marketing activities.
• Ensure adequate product availability, retail finance options, and after-sales support through the dealer network.

5. Reporting & Market Intelligence

• Track market coverage, competitor network strength, and dealer performance trends.
• Maintain updated MIS on dealer appointments, cancellations, and business performance.
• Provide regular insights for network optimization and strategic expansion.

Preferred candidate profile

Key Skills & Competencies:

• Strong expertise in

  dealer development, appointment, and performance management

  .
• Deep understanding of the

  agri-machinery / farm equipment / tractor

  industry.
• Excellent

  communication, negotiation, and relationship management

  skills.
• Analytical and structured approach to

  network planning and execution

  .

MS Office, CRM systems, and data reporting tools

Qualification & Experience:

• Education:

  Graduate in Engineering / Agriculture / Business Management; MBA preferred.

• Experience:

  10 13 years of experience in

  dealer development, appointment, and performance management

  within the

  farm equipment, tractor, or agri-machinery industry

  .