Sr. Manager – Business Strategy & Cross-Sell Initiatives

Manager/Sr. Manager – Business Strategy & Cross-Sell Initiatives:

Role Overview:

We are seeking a results-driven professional to lead business strategy and growth across third-party, non-lending cross-sell initiatives. This role blends strategic planning, partner management, and execution to scale new products and drive business growth. You’ll collaborate with multiple teams to define and implement strategies that align with company-wide objectives.

Key Responsibilities:

• Strategy Development:

  Define and execute cross-sell strategies across various product categories. Collaborate with internal teams to optimize the customer journey and lifecycle value.

• Partnership & Business Development:

  Identify and manage third-party partnerships, co-create value propositions, and drive joint campaigns to enhance product uptake.

• Market & Product Strategy:

  Analyze trends, customer behavior, and competitors to identify cross-sell opportunities. Develop business cases to support product development and market expansion.

• Data-Driven Decision Making:

  Track key performance indicators (KPIs) to evaluate product success, market penetration, and partnership effectiveness. Use insights to drive optimization and growth.

• Compliance & Regulatory Management:

  Ensure cross-sell initiatives comply with relevant industry regulations and internal policies.

• Cross-Sell Product Ownership:

  Lead initiatives that integrate non-lending cross-sell products across platforms, contributing to revenue diversification.

What We’re Looking For:

• 3-6 years of experience in fintech, insurance, financial services, or startups with a focus on business strategy or product management.
• Prior experience in cross-sell initiatives or digital product distribution is preferred.
• Strong analytical, communication, and stakeholder management skills.
• Ability to thrive in a fast-paced, ambiguous environment.
• Familiarity with regulatory frameworks (e.g., IRDAI regulations) is a plus.

Why Join Us:

• Opportunity to drive strategy and growth across diverse product categories.
• Work in a dynamic, cross-functional environment.
• High ownership in a rapidly expanding business vertical.
• Exposure to broad product and business strategy across multiple sectors.