Sr. Executive Paid Media

Company Description

Togglehead, one of India's leading independent digital agencies, was founded in 2012 with a passion for data insights and consumer psychology. With a team of over 150, we redefine digital communications for major players in various industries such as retail, entertainment, fashion, beauty, consumer goods, and finance. Our six divisions - Togglehead Studios, Togglehead Media, Togglehead Digital, Togglehead Creator Network, Togglehead Tech, and Togglehead Sports - offer specialized digital marketing and creative technology solutions. We are selective about the brands we work with, ensuring high-quality service and innovative solutions, and we take pride in our passionate and diverse team of Togglers.

Job Overview:

The Senior Executive – Paid Media will be responsible for planning, executing, optimizing, and reporting paid media campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital channels. The role requires strong analytical skills, creativity in campaign strategies, and hands-on expertise in digital ad platforms to drive measurable business results.

Key Responsibilities:

• Plan, implement, and manage paid campaigns on Google, Meta, LinkedIn, YouTube, and other relevant platforms.
• Conduct keyword research, audience targeting, and competitor analysis to optimize performance.
• Monitor campaign performance daily and ensure achievement of KPIs (CTR, CPC, ROAS, CPL, etc.).
• Develop A/B testing strategies for ad creatives, landing pages, and audience segmentation.
• Collaborate with the creative and content teams for ad copy, visuals, and landing page optimization.
• Track budgets and ensure campaigns run within allocated spends.
• Generate weekly and monthly performance reports with actionable insights.
• Stay updated with industry trends, platform updates, and digital marketing best practices.
• Suggest new paid media opportunities to expand reach and improve ROI.
• Support the team in scaling campaigns for product launches, seasonal promotions, and brand awareness initiatives.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 3–4 years of hands-on experience in paid media campaign management.
• Proficiency in Google Ads, Meta Business Manager, and LinkedIn Campaign Manager.
• Knowledge of analytics platforms such as Google Analytics / GA4, Tag Manager, and attribution tools.
• Strong Excel/Google Sheets skills for data analysis and reporting.
• Ability to manage multiple campaigns simultaneously under tight deadlines.
• Strong analytical, problem-solving, and communication skills.
• Google Ads / Meta / LinkedIn certifications will be an added advantage.

Key Skills:

• Paid Media Strategy & Execution
• Google Ads (Search, Display, Video, Shopping)
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• Budget Management
• Campaign Optimization & Reporting
• Analytical Thinking & Data-Driven Decision Making