Sr. Digital Marketing Manager

We are looking for an experienced Digital Marketing leader to drive strategy, manage performance channels, and scale our brand across platforms. The ideal candidate will lead a cross-functional team and deliver strong growth through data-driven marketing.

ResponsibilitiesStrategy & Planning

• Build and execute a complete digital marketing strategy aligned with business goals.
• Analyze market trends, competitors, and customer behavior to identify growth opportunities.
• Plan yearly and quarterly digital marketing roadmaps.

Team Leadership

• Lead and mentor the digital marketing team (SEO, Paid Ads, Social Media, Content, Design).
• Set KPIs and ensure channel performance targets are met.
• Work closely with Sales, Operations, and Product teams.

Performance Marketing

• Manage Google Ads, Meta Ads, LinkedIn Ads, and other paid media channels.
• Allocate budgets, optimize campaigns, and maximize ROI.
• Conduct A/B tests for ads, landing pages, and funnels.

SEO & Website

• Oversee technical, on-page, and off-page SEO.
• Improve website performance, organic traffic, and search rankings.
• Coordinate with developers/designers to improve UX, CRO, and site speed.

Social Media & Branding

• Manage organic social media strategy and content calendars.
• Drive brand campaigns and audience engagement.
• Maintain consistent brand tone and messaging.

Content Strategy

• Create frameworks for blogs, videos, creatives, and email campaigns.
• Ensure high-quality, SEO-friendly content.
• Collaborate with internal and external content creators.

Analytics & Reporting

• Track performance using GA4, Tag Manager, Search Console, and Ads Managers.
• Provide weekly/monthly reports with insights and recommendations.
• Use data to refine and scale campaigns.

CRM & Automation

• Implement and manage marketing automation tools (HubSpot, Zoho, Kylas, etc.).
• Build lead nurturing workflows and optimize funnels.
• Improve MQL → SQL → sales conversions.

Vendor & Agency Management

• Manage external agencies, freelancers, and marketing tools.
• Evaluate and recommend new platforms and technologies.

Qualifications

• 6–12+ years of experience in digital marketing.
• Strong expertise in performance marketing, SEO, content, and lead generation.
• Proven experience leading and managing a marketing team.
• Strong analytical, communication, and project management skills.
• Experience with marketing automation tools is a plus.

Job Types: Full-time, Permanent

Pay: ₹70,000.00 - ₹100,000.00 per month

Benefits:

• Food provided
• Health insurance
• Paid sick time

Work Location: In person