Sr. Digital Marketing Manager

• Build, plan, and implement the overall

  digital marketing and D2C growth strategy.

• Lead and mentor internal marketing, creative, and performance teams.
• Manage and optimize campaigns across

  Meta, Google, YouTube, and Influencer Marketing.

• Achieve

  minimum 4X ROAS

  across all campaigns through continuous optimization.
• Oversee brand communication and ensure

  consistency across all digital touchpoints.

• Manage digital marketing budgets and deliver

  ROI-focused campaigns.

• Measure and report performance using analytics tools (GA4, Ads Manager, Shopify).
• Collaborate with agency partners for campaign planning and performance reviews.
• Ensure

  timely campaign launches, daily performance tracking, and actionable insights.

• Monitor competition and proactively identify new growth opportunities.
• Drive team accountability ensuring

  90%+ task completion

  within timelines.
• Maintain strict

  adherence to company policies, punctuality, and professional discipline.

• Foster a culture of

  solution-oriented communication and positive collaboration.

Skill Sets / Experience We Require:

• 5-8 years of experience in

  Digital Marketing / D2C Growth / Performance Marketing.

• Proven success in managing high-performance paid campaigns (Meta, Google, YouTube).
• Strong understanding of

  CAC, ROAS, LTV, conversion optimization,

  and funnel strategy.
• Hands-on experience with

  Google Analytics, Meta Ads Manager, Shopify, and Excel.

• Sound knowledge of SEO/SEM, CRM tools, and marketing automation.
• Excellent leadership, project management, and communication skills.
• Problem-solver with a

  strong sense of ownership and accountability.

• Familiarity with web analytics and conversion tracking tools.
• Team motivator who leads by example disciplined, punctual, and dependable.