Sr. Digital Marketing Executive

Digital Marketing Executive – Real Estate Focus

Location: Hyderabad

Department: Marketing

Reports To: Marketing Manager / Head of Marketing

Job Summary

We are seeking a performance-driven and growth-focused Digital Marketing Executive with hands-on expertise in Meta Ads, Google Ads, and high-quality lead generation for the real estate sector. The ideal candidate will have the ability to single-handedly plan, set up, and manage campaigns across multiple platforms, conceptualize digital marketing, social media, and branding strategies, forecast media plans, craft compelling ad copies, and deliver measurable results. Proficiency with AI tools (ChatGPT, etc.) and basic graphic design is a strong advantage.

Key Responsibilities

• Develop, implement, and optimize performance marketing campaigns across Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), and other digital platforms to generate high-intent real estate leads.
• Plan and execute end-to-end digital marketing campaigns, including media planning, budget allocation, A/B testing, and ROI forecasting.
• Create engaging content and high-converting ad copies for Google Ads, Meta Ads, landing pages, and social media campaigns.
• Manage the company’s social media presence (Facebook, Instagram, LinkedIn, YouTube, etc.) with a focus on lead generation and brand positioning.
• Monitor, analyze, and optimize campaign performance using Google Analytics, Google Ads Dashboard, and Meta Business Suite, generating data-backed performance reports.
• Collaborate with designers and content teams to develop creative assets for ads, landing pages, and remarketing campaigns.
• Utilize AI tools like ChatGPT for content ideation, automation, ad copy testing, and creative optimization.
• Stay updated with the latest real estate marketing trends, advertising policies, and digital tools.
• Manage online reputation and engage with prospects across platforms to boost conversion rates.

Requirements

Education: Bachelor’s degree in Marketing, Mass Communication, Business Administration, or a related field.

Experience: 1–3 years in digital marketing for real estate, with proven expertise in Google Ads and Meta Ads for performance campaigns.

• Proficiency in Google Ads (Search, Display, Video, Remarketing) and Meta Ads Manager.
• Strong knowledge of SEO/SEM, conversion tracking, and marketing automation tools.
• Expertise in ad copywriting and content creation for high-CTR campaigns.
• Basic graphic design skills using Canva/Photoshop.
• Familiarity with AI-powered tools for ad optimization and content creation.
• Excellent communication, analytical, and organizational skills.

Key Competencies

• Data-driven decision-making and ROI focus.
• Creativity and innovation in campaign ideation.
• Ability to work independently with minimal supervision.
• Strong analytical and problem-solving skills.
• Attention to detail and ability to deliver under tight deadlines.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person