Sr. Copy Writer

Senior Copywriter

Qualification

Skills

• Impeccable English and creative writing skills
• 4+ years of full-time ad agency experience as a copywriter, preferably at a full-service agency; SEO writing experience irrelevant
• Great ideation skills and ready to work in a well-defined team structure
• Should be able to write in Gujarati or Hindi compulsorily, apart from English
• Should take ownership of their individual projects, working in sync with the design and account management team members,
  

• Should have worked on print, web, and branding projects
  

• Coming up with fresh concepts and ideas, presenting to the team and developing them along with designers and account
  

• Attending client meetings for new projects along with the team, asking the right questions to collect data to work on the project
  

• Creating content maps, sitemaps, content inventory and wireframes and writing content primarily for websites, brochures,
  

• Research and understand client’s requirements, study consumer psychology, conduct preliminary market research to ideate long-
  

• Coming up with brand names, taglines, brand story, values, mission, vision, core values, philosophy etc. to define brand identity
• Continuously come up with new and innovative creative marketing ideas for a range of multiple clients
• Accompanying the team for client meetings and recces
• Participate in the organization’s upskilling initiatives like training programs, conclaves, online courses etc. to continuously improve
  

• Support other teams, including the HR department for internal activities, events and brand CC’s initiatives
• Guiding junior copywriters, whenever required