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Sr. Content Writer

Sr. Content Writer

SoftProdigy

4 - 5 years

3 - 7 Lacs

Mohali

Posted:1 week ago| Platform: GlassDoor logo

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Skills Required

content seo writing ai tracking mobile development research strategies engagement targeting data audits analyze report analytics support editing proofreading management wordpress excel planning communication creativity adaptability collaborative

Work Mode

On-site

Job Type

Part Time

Job Description

We are looking for a highly motivated Senior Content Writer with 4–5 years of proven experience creating high-quality, SEO-optimized, and technically focused content across multiple formats. The ideal candidate will have a solid understanding of on-page SEO, experience writing for AI-powered and generative search (SGE), and strong skills in tracking and analyzing content performance.

You should have a background in producing technical content related to services such as mobile app development, cloud computing, and digital transformation, along with creating e-books, whitepapers, and guest blogs. Experience with Google Tag Manager (GTM) for content tracking, crafting engaging social media copy, and collaborating with designers is also required.

Key Responsibilities

Plan, research, and create high-quality content, including blog posts, landing pages, case studies, e-books, whitepapers, and guest articles on technical topics.
Develop and execute content strategies to improve organic traffic, audience engagement, and conversions.
Write content optimized for both traditional search engines and AI-driven/generative search environments.
Create compelling, on-brand social media copy for various platforms.
Collaborate with designers to develop visually appealing and aligned content assets.
Optimize content for SEO best practices, including keyword targeting, meta data, schema, and internal linking.
Conduct content audits to identify gaps and opportunities for improvement.
Track, analyze, and report on content performance using Google Analytics, Search Console, and related tools.
Implement and manage content tracking via Google Tag Manager (GTM).
Stay updated with Google algorithm changes and AI-powered search trends, adapting content strategies accordingly.
Support campaign initiatives with engaging ad copy and optimized landing page content as needed.

Key Requirements

4–5 years of proven experience in content writing, with a focus on technical topics, relevant industry terms, frameworks, and concepts such as mobile app development, cloud computing, and digital transformation.
Experience creating e-books, whitepapers, and guest blogs for technical audiences.
Strong understanding of on-page SEO and keyword research.
Experience writing content optimized for AI search/generative search (SGE).
Demonstrated ability to create engaging social media content across multiple platforms.
Proven skills in tracking and measuring content performance using Google Analytics and Search Console.
Knowledge of implementing content tracking through Google Tag Manager (GTM).
Excellent writing, editing, and proofreading skills with a strong attention to detail.
Experience collaborating with designers to align copy and visuals.
Familiarity with SEO tools such as SEMrush, Ahrefs, or Moz is an advantage.
Working knowledge of content management systems like WordPress or Shopify.
Proficiency in Excel for content planning and reporting.
Strong communication and organizational skills, with the ability to manage multiple projects and deadlines.
Creativity, adaptability, and a collaborative mindset.

Interested candidates, kindly share resume at hr@softprodigy.com

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Sr. Content Writer