Sr. Content strategist

Company Description

Viral Pitch is a "Self Serve" Influencer advertising platform dedicated to helping brands experience the power of authentic content and influencer relationships. We provide innovative solutions for brands to connect with influencers and create genuine, engaging content. Our platform empowers brands to streamline their influencer marketing campaigns efficiently and effectively.

Role Description:-

This is a full-time on-site role located in Gurugram for a Sr. Content & Strategy Specialist. The Specialist will be responsible for developing and implementing content strategies, managing content across various platforms, creating web content, writing, and overseeing content management. Day-to-day tasks include researching industry trends, collaborating with other departments, and ensuring all content is aligned with the brand's voice and objectives.

Responsibilities As a content strategist your responsibilities will include planning, designing & creating relevant content strategies for brands.

It would also include determining which formats best communicate various types of

content, identifying ways to increase brand awareness using influencer marketing as a

channel. Also be able to analyze user engagement metrics to determine whether the

content is well-received or not.

Responsibilities:-

➢ Decode brand briefs to come up with innovations campaign ideations inline

with the brand identity.

➢ Developing clear and engaging content that is consistent with the company's

brand image and addresses both business goals and consumer needs.

➢ Analyzing content marketing data to identify trends and anticipate brand

needs.

➢ Performing content audits to assess how well existing content is performing.

➢ Performing content gap analyses to determine what type of content is missing

and what is needed.

➢ Establishing style guides that specify the writing & presentation style and tone

needed to create engaging content for brands.

➢ Developing a solid understanding of the target audience for each brand

through online and traditional market research.

Requirements:-

➢ Bachelor's degree in marketing, communications, advertising, journalism, or

related field.

➢ Proven content strategy and project management experience.

➢ The ability to work under pressure.

➢ Strong content presentation & canva skills.

➢ Outstanding organizational and time management skills.

➢ Excellent analytical skills.

➢ Exceptional marketing and collaborative skills.

➢ Effective communication skills.