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Sr. Associate - Retention Marketing

2 - 7 years

4 - 9 Lacs

Posted:7 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

About the Role

We're looking for a proactive and detail-oriented Retention Marketing Specialist to lead customer lifecycle engagement strategies and enhance retention through targeted, data-driven marketing. This role focuses on multi-channel executionincluding WhatsApp, email, SMS, push notifications, and in-app communicationswith a strong emphasis on campaign automation, performance analysis, and personalized customer journeys and product understanding.


Key Responsibilities

  • Develop and execute app and web-based retention campaigns across WhatsApp, email, SMS/RCS, push notifications, and in-app channels.
  • Plan, manage, and optimize full-funnel customer engagement campaigns with a focus on user retention and reactivation.
  • Build, deploy, and analyze communication campaigns, ensuring high deliverability and compliance with platform-specific guidelines.
  • Design end-to-end WhatsApp journeys and chatbot flows tailored to specific customer segments.
  • Develop dynamic and interactive content and creatives that align with compliance requirements and brand guidelines.
  • Setup, manage, and optimize automated journeys using platforms such as CleverTap or MoEngage.

Requirements

  • 25 years of experience in digital marketing, with a focus on retention, CRM, or remarketing.
  • Proven expertise in WhatsApp, email, SMS, push notifications, and in-app messaging.
  • Practical experience using CleverTap, MoEngage, or similar retention marketing platforms.
  • Familiarity with communication platforms like GupShup, mTalkz, hello.ai, etc.
  • Strong analytical and data interpretation skills, including knowledge of retention and performance metrics.

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Mpokket Financial Services
Mpokket Financial Services

Financial Services

Kolkata West Bengal

1001-5000 Employees

12 Jobs

    Key People

  • Gaurav Kumar

    Co-Founder & CEO
  • Sanchit Garg

    Co-Founder

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