App/Web - Growth Marketing Manager - International US

Revenue Management professional

direct-channel revenue, performance marketing, conversion optimization, and pricing

Product, Tech, and Ops teams

Key Responsibilities

1. Direct Channel Revenue Ownership (App & Web)

• Own

  bookings, revenue, conversion, and contribution margin

  for

  App and Web channels

• Drive

  YoY and MoM growth

  through traffic quality, conversion, pricing, and mix levers
• Build and manage

  direct-channel revenue forecasts

  at portfolio level

2. Marketing Performance (Direct Traffic Focus)

• Manage and optimize

  performance marketing campaigns driving App & Web traffic

  (Search, Meta, App campaigns, CRM, retargeting, etc.)
• Track and improve

  ROAS, CM ROI, CAC, and incremental contribution

  for direct channels
• Identify

  inefficiencies, cannibalization (App vs Web), and diminishing returns

• Partner with marketing teams to ensure

  budget allocation aligns with net revenue impact

3. Conversion & Funnel Optimization (App & Web)

• Own the

  end-to-end direct funnel

  : traffic PDP checkout booking
• Diagnose conversion drops using

  funnel analysis, cohort analysis, and experimentation

• Drive initiatives across

  pricing, UX, content, offers, rate parity, and payment success

• Quantify conversion improvements in terms of

  incremental bookings and contribution

4. Pricing & Offer Strategy

• Support

  pricing, discounting, and mobile-only offers

  to maximize direct-channel revenue
• Evaluate

  price elasticity, promotional lift, and parity vs OTAs

• Balance

  conversion uplift vs margin impact

  on App & Web

5. Analytics, Insights & Reporting

• Own

  App & Web performance dashboards

  (revenue, CVR, funnel, ROI)
• Conduct

  root-cause analysis

  for revenue variance (mix, CVR, pricing, cancellations)
• Present

  clear, actionable insights

  to senior stakeholders
• Ensure

  data accuracy and consistency

  across analytics and reporting systems

6. Cross-Functional Collaboration

• Work closely with

  Product & Tech

  on App/Web UX, checkout, and experimentation
• Coordinate with

  Ops/Supply

  teams on availability, pricing, and content readiness
• Act as the

  single-threaded owner

  for App & Web revenue performance

Key Metrics You Will Own

• App & Web Bookings and Revenue
• Conversion Rate (overall and by funnel step)
• ROAS / CM ROI (direct channels)
• ADR, Occupancy, Length of Stay (direct)
• Cancellation & Refund Rates
• App vs Web mix and cannibalization

Experience - 5 years+

Location- Gurgaon