Sr. Associate – Performance Marketing

What You Will Do:

• Campaign Strategy & Management:

  Plan, create, and execute effective SEM strategies across platforms such as Google Ads, Meta Ads, LinkedIn, and others.

• Optimization:

  Continuously optimize campaigns to improve performance metrics like CTR, conversion rates, and quality scores, while ensuring all KPIs are met.

• Keyword Research:

  Conduct deep keyword research and analysis to identify high-impact targeting opportunities and search trends.

• Performance Tracking:

  Monitor and analyze campaign performance using tools like Google Analytics, Singular, and other relevant platforms.

• A/B Testing:

  Run A/B tests on ad creatives, landing pages, and audience segments to improve overall campaign efficiency.

• Market Research:

  Stay up to date with platform updates, algorithm changes, and SEM best practices to maintain a competitive advantage.

• User Journey Analysis:

  Evaluate conversion funnels, identify drop-off points, and suggest improvements to enhance user flow and boost conversions.

What We Are Looking For:

• Experience:

  1 to 3 years of hands-on experience managing Google Ads campaigns.

• Education:

  Bachelor's degree in B.Tech/BCA or equivalent (candidates from Tier 1 institutions preferred, e.g., IIT, NIT, DTU).

• Mindset:

  Self-driven with a strong bias for action; thrives in startup or fast-paced environments.

• Platform Expertise:

  In-depth understanding of the paid marketing ecosystem, attribution models, audience segmentation, and app campaign strategies.

• Budget Management:

  Proven ability to manage campaigns with monthly budgets of ₹10 Lakh or more.

• Tool Proficiency:

  Hands-on experience with Google Ads, Meta Ads, Google Analytics, Mixpanel, Looker Studio, AppsFlyer (or similar).

• Analytical Thinking:

  Strong data interpretation and problem-solving skills; ability to extract actionable insights from large datasets.

• Certifications:

  Google Ads certification or equivalent SEM certifications (preferred).

• Creativity:

  Skill in writing ad copy and developing testing strategies to improve ad performance.

• Problem Solving:

  Ability to manage complexity with a first-principles approach to problem-solving.