Sr. Associate/ Asst Manager - Category Marketing

STARTING DATE - Position Open Immediately

LOCATION - Gurugram (NCR)

WHAT WE DO AND WHO WE ARE

Join the dynamic team at Wholsum Foods and be part of an extraordinary movement! Our mission is simple: to change the world's eats. With brands like Slurrp Farm and Mille, we offer healthy and delicious alternatives to the junk food epidemic. It's time to rediscover the nutritious traditions of our ancestors and embrace the power of millets like Ragi, Jowar, Bajra, and Foxtail Millet.

Led by founders - Shauravi Malik and Meghana Narayan, we are food enthusiasts, entrepreneurs, and mothers committed to making a difference. We're expanding globally and seeking talented individuals who thrive in a collaborative, innovative, and high-growth environment. Join us and embark on a rewarding journey where you can grow professionally while having a blast!

At Wholsum Foods, we celebrate diversity and unity, all driven by a shared mission to revolutionize the way we eat. Our team is our greatest asset, and our core values—Relationship First, Dependable, Passionate, and Growth Mindset—bring out the best in each team member. We take pride in being an equal opportunity workplace, embracing individuals regardless of race, color, ancestry, religion, sex, sexual orientation, marital status, disability, or gender identity. Together, we will redefine the future of food!

WHAT WILL YOU DO AT WHOLSUM FOODS?

At Wholsum Foods, we’re building brands that make nutritious food exciting and accessible for all. We’re looking for a Category Brand Manager to lead the brand thinking and execution for one of our core product categories. This role is a unique blend of consumer insight, brand storytelling, and business-first execution.

You’ll work closely with the Category Head to shape the category strategy — while owning the brand voice, content, packaging, and communication across all touchpoints.

KEY RESPONSIBILITIES:

1. Build and execute the

   category marketing calendar

   — including launches, key moments, and BAU campaigns.
2. Own execution of

   pricing, pack strategy, innovation pipeline, and GTM

   across
3. D2C, marketplaces, and retail trade.
4. Define the

   category brand architecture

   : positioning, tone of voice, benefit ladder, and claim hierarchy in line with consumer insight.
5. Deeply understand the consumer journey: triggers, barriers, and usage occasions across channels.
6. Build consistent brand & category narrative across

   packaging, digital, listings, and campaigns.

7. Drive

   new product launches end-to-end

   : packaging, listings, creatives, and performance tracking.
8. Work closely with category, performance marketing, creative, community, product, and retail teams.

WHAT SKILLS ARE REQUIRED FOR THIS ROLE?

1. Have

   2-3 years in brand/category roles

   in FMCG or high-growth startups (E-commerce/ D2C experience preferred)
2. Are deeply

   consumer-obsessed

   , with a knack for turning insight into action.
3. Have experience

   writing/briefing pack copy, brand claims, and digital content

4. Can

   balance

   brand building with business outcomes
5. Thrive in a

   fast-paced, ownership-driven

   environment
6. High

   learning agility

   and a

   collaborative mindset

   to thrive in a fast-evolving, cross-functional setup

WHAT WILL YOU GET?

• A front-row seat to scale a purpose-led FMCG brand
• Fast-paced professional growth and ownership
• Opportunity to work closely with EXCO and cross-functional leaders
• Mentorship from creative and strategic leaders
• A creative environment that values experimentation and bold thinking

Wholsum Foods is an equal opportunity employer and values diversity in its workforce.