Posted:1 week ago|
Platform:
On-site
Full Time
As a highly skilled and motivated Sports Sponsorship Lead, you will be responsible for managing sports sponsorships across multiple commercial franchises and other sports IPs. Your role will involve identifying, closing and executing sponsorship strategies aligned with overall business goals, identifying new partnerships, and enhancing brand presence.
Your key responsibilities will include:
Sponsorship Sales:
- Develop and execute sponsorship strategies for commercial franchises, leagues, marathons & athletes.
- Identify sponsorship opportunities and secure effective partnerships with corporate sponsors and brands.
- Build and maintain relationships with sponsors, ensuring exceptional service and managing expectations.
- Monitor and evaluate the effectiveness of sponsorships, analysing ROI and providing optimization recommendations.
- Develop relevant proposals as per the client requirements.
Client Servicing:
- Foster relationships with internal stakeholders to ensure effective collaboration on sponsorship strategies.
- Act as the main point of contact for sponsors, addressing inquiries promptly and professionally.
- Represent the organization at industry events, networking, and staying updated on industry trends.
Franchise Sponsor Marketing:
- Collaborate with franchise partners to develop marketing plans leveraging sponsorships.
- Coordinate with teams to create compelling marketing campaigns promoting sponsors.
- Monitor sponsor marketing activities, ensuring contractual obligations and benefits are fulfilled.
- Communicate with sponsors regularly to address needs, provide reports, and identify partnership opportunities.
Intellectual Property (IP) Management:
- Conduct market research to identify licensing or merchandising opportunities for IP assets.
- Negotiate and manage licensing agreements to maximize revenue generation.
- Collaborate with legal teams to handle IP-related matters.
Alliances & Partnerships:
- Research and cultivate potential alliances and partnerships aligning with company values and objectives.
- Negotiate and establish strategic partnerships and collaborations.
- Draft and review partnership agreements with legal and finance teams.
- Monitor and evaluate partnership performance, tracking metrics and recommending adjustments.
Qualifications:
- Bachelor's degree in marketing, business administration, sports management, or related field (masters preferred).
- 3-5 years experience in sports industry focusing on managing sponsorships.
- Strong knowledge of sponsorship principles, best practices, and industry trends.
- Demonstrated success in developing and executing sponsorship strategies.
- Excellent negotiation, communication, interpersonal skills.
- Analytical mindset and project management skills.
- Creative thinking, problem-solving abilities, and passion for sports.
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