Specialist – Social Media & Digital Brand

Job Title: Specialist – Social Media & Digital Brand
Location: Gurgaon, Haryana, India
Department: Marketing & Communications
Reports to: Management

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with brand goals, audience segments, and market trends.
• Manage daily operations of social media platforms (LinkedIn, Instagram, Twitter/X, Facebook, YouTube, etc.) including content planning, posting, and community engagement.
• Create and manage original, on-brand content – posts, videos, reels, stories, carousels – that drives engagement and shares.
• Collaborate with internal stakeholders (sales, operations, design, leadership) to develop campaigns and storytelling opportunities that support business objectives.
• Track, analyse, and report key metrics (engagement, reach, follower growth, CTRs, etc.) with actionable insights.
• Work with agencies, freelancers, or internal creatives for high-quality content production when needed.
• Monitor trends, competitor activity, and industry developments to inform strategy and maintain a fresh, relevant brand voice.
• Support digital campaigns, product launches, and event promotions with tailored social media content.
• Own and maintain a consistent visual and narrative identity across all digital touchpoints.

Requirements

• Bachelor’s/Master’s degree in Marketing, Communications, Media, or related field.
• 3–6 years of hands-on experience in social media management, preferably in tech, mobility, energy, sustainability, or B2B sectors.
• Proven ability to grow engaged online communities and execute successful social campaigns.

• Strong creative and copywriting skills – English (mandatory), Hindi (preferred).
• Familiarity with social media management tools (e.g., Hootsuite, Sprout, Buffer) and analytics platforms (Meta, LinkedIn, Google Analytics).
• Basic graphic/video editing skills (Canva, Adobe Creative Suite, or similar) are a strong plus.
• A deep understanding of platform nuances, algorithms, and digital content trends.
• Energetic, self-motivated, and able to work independently in a fast-evolving startup ecosystem.

What We Offer

• A front-row seat to shape the digital voice of a pioneering EV brand.
• Opportunity to collaborate with industry leaders, policymakers, and innovators in green tech.
• A highly visible role with room to experiment and grow.
• Competitive salary with performance-linked incentives.
• Career progression into brand, digital marketing, or communications leadership roles.

Apply here: hr@celectricmobility.com

Call on: 9225583822

Website: www.celectricmobility.com

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person