Specialist, Marketing Operations-1

Mastercard

4 - 9 years

8 - 13 Lacs

pune

Posted:2 weeks ago| Platform:

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Skills Required

marketing salesforce sales cloud css automation marketing communications legal information security marketing cloud sales lead generation digital payments operations data privacy gdpr salesforce marketing technology

Work Mode

Work from Office

Job Type

Full Time

Job Description

Overview

In this technical marketing role, you will:
Design email campaigns, lead capture forms, and landing pages in Salesforce Marketing Cloud (SFMC) and Adobe Experience Manager (AEM).
Develop target audience segmentation in SFMC to execute email campaigns.
Conduct A/B testing of emails to optimize performance.
Create automated journeys for lead gen campaigns and manage lead routing.
Measure and analyze campaign performance, effectively communicate outcomes to stakeholders, and assist in the development of performance dashboards.
Collaborate with internal stakeholders to understand project requirements and deliver high-quality campaign assets.
Ensure all marketing communications comply with legal standards and privacy regulations

All About You

The ideal candidate for this position should have:
A masters degree in appropriate field, preferably MBA in marketing, business, communication or a related field.
Over 4 years of experience in marketing technology and automation.
Hands-on experience with Salesforce Marketing Cloud (SFMC), with a focus on Email Studio, Journey Builder and Automation Studio, and experience in Salesforce Sales Cloud.
Experience in Cvent is a plus.
Proficiency in HTML and CSS for building email templates.
Knowledge of data privacy standards/guidelines i.e., GDPR, CAN-SPAM, CPPA etc.
Strong analytical and problem-solving abilities.
Excellent communication and interpersonal skills.
Openness to work in the EMEA time shift (12:00pm to 9:00pm IST).

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