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Analyst, B2B Marketing Operations-1

Analyst, B2B Marketing Operations-1

Mastercard

4 - 8 years

7 - 12 Lacs

pune

Posted:2 hours ago| Platform:

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Skills Required

marketing data analysis stakeholder communication marketing automation salesforce tableau operations b2b automation stakeholder management marketing analytics data visualization marketing cloud data integration crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

Overview

As an Analyst, you will support the B2B Marketing Operations team by creating and maintaining dashboards, extracting data, and tracking key performance indicators. Youll also assist in stakeholder communication, helping drive data-informed decision-making for relevant groups across the organization. This role offers a unique opportunity to gain hands-on experience in marketing analytics, data visualization, and performance measurement within a global payments company committed to powering an inclusive digital economy.

The Role

In this position, you will:

Perform lead list uploads and data imports into marketing automation and CRM platforms with a strong focus on data cleanliness, deduplication, and segmentation
Set up and manage campaigns in Salesforce, ensuring leads are properly appended and tracked.
Track marketing campaign performance using Salesforce and Tableau, analyzing data and providing actionable insights.
Transform raw data into compelling insights and visualizations for executive-level presentations in PowerPoint.
Aid in building out a pipeline to ingest data from key resources and troubleshoot data sync issues between platforms.
Monitor marketing performance metrics and share insights with stakeholders to drive decision-making

All About You

The ideal candidate for this position should have:

Strong ability to clean and manage data effectively, with a solid understanding of data analysis.
Proficiency in Salesforce, including experience modifying campaigns and lead data.
Familiarity with Pardot and Salesforce Marketing Cloud
Hands-on experience with Tableau and other marketing analytics tools.
Strong understanding of Microsoft Office tools, especially Excel and PowerPoint.
Foundational skills in marketing performance measurement and lead lifecycle management.
Ability to troubleshoot data integration issues across platforms.
Detail-oriented mindset with strong organizational and communication skills.
Experience in stakeholder management and the ability to communicate technical concepts to non-technical audiences.

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Analyst, B2B Marketing Operations-1