Social Media Strategist / Planner

About Us

We're Sociohub - where creativity meets innovation and relatability drives results. We are one of the fastest-growing digital marketing agencies in India, with our zeal of taking brands as well as the entertainment industry to previously unimaginable levels. 

From meme marketing and influencer collaborations to cutting-edge AI, VR, and Web 3.0 integrations, we’re redefining what it means to make a mark online. Add to that our licensed tech for delivering Google 360DX Ads, and you’ve got a recipe for success that’s as innovative as it is impactful. 

Our motto, Kaafi Relatable Kaafi Comedy, says it all.

Purpose

To act as the thinking engine behind the content — ensuring every post, campaign, or collaboration ladders up to a business goal and audience insight. 

Core Deliverables

social-first strategy decks.

content pillars, audience segments, tone of voice

● Research trends, formats, competitors, and emerging creators for ideation.

● Partner with design and copy teams to conceptualize and storyboard campaigns. 

● Build insight-based campaign pitches and monthly performance decks. 

Day-to-Day Scope

● Morning: Scan industry trends, algorithm updates, and cultural insights. 

● Midday: Work on strategy decks, content pillar audits, and post-performance evaluations. 

● Afternoon: Collaborate with creative teams on ideation and mood boards.

● End of day: Build content calendars or briefs for client review.

● Weekly: Present insights and next-step recommendations to SMM and Head of Social. 

Skill Arsenal

● Research & analytics-driven thinking (Google Trends, RivalIQ, BuzzSumo).

● Storyboarding & presentation design (PowerPoint, Canva, or Keynote).

● Creative thinking — ability to craft campaign narratives around insights.

● Comfortable with paid + organic integration. 

● Writing and ideation skills to brief copy/design teams effectively.

● Excellent communication and presentation delivery. 

KPIs

● Strategic clarity and originality of campaigns. 

● Engagement lift vs benchmarks after implementation. 

● Efficiency of content pillars (high-performing content ratio). 

● Insight adoption rate across brand teams. 

● Proactiveness in trend integration and platform-first recommendations. 

Reports To

Senior Social Media Manager / Head of Social 

Collaborates With:

sonal.joseph@sociohub.media