Social Media Strategist

Location- Remote

Type- Contract

Time- 10:00pm IST to 7:00am IST

About Us

At Hopscotch Games, we’re building breakthrough products that blend cutting-edge artificial intelligence with delightful user experiences. As we prepare to launch multiple products across consumer and creator spaces, we’re seeking creative and results-driven Social Media Experts to own and grow our brand presence across platforms.

We’re looking for people who are not just good at social, but live it—you’ve built your own audience, understand trends intuitively, and can build a following around new ideas and products from zero.

Role & Responsibilities

Content Strategy & Execution

• Design and execute content plans across platforms (Instagram, X/Twitter, TikTok, LinkedIn, YouTube Shorts, etc.) tailored to product launch goals.
• Create original, platform-native content formats (memes, threads, videos, carousels, etc.) that drive engagement.
• Maintain a weekly/monthly calendar tied to product milestones, feature rollouts, and cultural moments.

Community Building

• Grow and manage engaged communities from scratch around each product.
• Interact with users and creators, spotlight community content, and shape the brand voice.
• Run feedback loops using polls, Q&As, and comments to influence product and marketing roadmaps.

Analytics & Growth

• Track metrics like reach, engagement, follower growth, click-throughs, and conversions.
• Run quick, scrappy A/B tests across content formats and platforms.
• Work closely with the product and growth teams to align messaging and user acquisition goals.

Launch Campaigns

• Design and run launch campaigns for product rollouts and new features, including pre-launch teasers, countdowns, and collabs.
• Collaborate with UGC creators, micro-influencers, and partner accounts where relevant.

Must-Have Qualifications

• Proven personal or professional track record of audience growth (1K+ followers on at least one platform (Twitter/X is the priority).
• Strong written/visual storytelling skills.
• Deep intuition for what “works” on social media and what doesn’t.
• Experience with AI/tech/creator economy topics is a bonus.
• Comfortable with fast iteration, open feedback loops, and working in public.
• Basic graphic design (Figma/Canva) or video editing skills.
• Ability to work night shift - 10:00pm IST to 7:00am IST

Nice-to-Have

• Familiarity with social media automation tools and analytics dashboards (Buffer, Later, Sprout, etc.).
• Experience running creator/influencer collabs or partnerships.