Social Media Specialist

Job Title: Social Media Specialist

Job Summary:

We are looking for a creative and strategic Social Media Specialist to manage our social media accounts. You will be responsible for developing and implementing marketing strategies that increase brand awareness, engagement, and follower growth across various platforms. The ideal candidate has a passion for social media, a deep understanding of digital trends, and experience in creating compelling content.

Key Responsibilities:

• Develop and implement a comprehensive social media strategy aligned with overall marketing goals.
• Create, curate, and schedule engaging content for platforms such as Instagram, Facebook, LinkedIn and Pinterest.
• Monitor social media channels for trends, conversations, and mentions; engage with followers and respond to queries promptly.
• Collaborate with marketing, design, and content teams to develop campaigns that resonate with target audiences.
• Analyze and report on performance metrics (engagement, reach, impressions, conversions) and adjust strategies as needed.
• Manage social media advertising campaigns including budgeting, targeting, and performance tracking.
• Stay up to date with the latest social media best practices, trends, and technologies.
• Work with influencers and brand ambassadors for collaborations and campaigns.
• Monitor competitor activity and benchmark performance.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 2+ years of experience in social media management or digital marketing.
• Proven experience with social media platforms, scheduling tools , and analytics tools (e.g., Meta Business Suite, Google Analytics).
• Strong copywriting, editing, and storytelling skills.
• Proficiency in graphic design tools like Canva, Adobe Creative Suite, or similar is a plus.
• Ability to multitask, prioritize, and work independently in a fast-paced environment.
• Creative thinker with attention to detail and a results-driven mindset.

Preferred Skills (optional):

• Experience with video editing for short-form content (e.g., Reels).
• Familiarity with SEO and content marketing.
• Experience working with D2C brands.

Job Type: Full-time

Pay: ₹35,000.00 - ₹67,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Day shift

Work Location: In person