Social Media Specialist

As a Social Media Specialist at our Kerala - Thrissur office, your role revolves around creating and managing content for our company's social media accounts. Your primary focus will be to build brand awareness and engage with customers effectively. You will be responsible for the following key tasks: - Developing content strategies, creating and scheduling posts, and running ad campaigns - Interacting with followers and analyzing performance metrics to measure the success of social media efforts - Having hands-on experience in using platforms like Facebook, Instagram, and X, while staying updated on the latest digital trends to optimize results In addition to the key responsibilities, your role will involve the following: - Content creation: Developing and writing engaging posts, designing content plans, and managing a high volume of daily posts across various platforms - Strategy and implementation: Executing social media marketing strategies, including running ad campaigns and integrating trending topics - Community engagement: Monitoring social media channels, responding to comments and questions promptly, and fostering customer relationships - Performance analysis: Tracking and analyzing key performance indicators (KPIs) using tools like Google Analytics and Facebook Insights to evaluate campaign success and report on results - Trend monitoring: Staying informed about the latest social media trends, best practices, and emerging platforms to keep the brand's strategy current Skills and qualifications required for this role include: - Communication: Strong written and verbal communication skills are essential for creating content and interacting with the public - Creativity: Ability to develop creative and engaging content that aligns with the brand's identity - Strategic thinking: Developing and implementing effective social media campaigns that support broader marketing goals - Analytical skills: Using analytics tools to monitor performance and make data-driven adjustments to strategy - Technical skills: Proficiency with various social media platforms and management tools This is a full-time position that requires in-person work at our Kerala - Thrissur office.,