Social Media Specialist

A brief paragraph (3–4 lines) summarizing the purpose of the role. Example- We are seeking a dynamic Social Media & Digital Marketing Executive to build brand presence, drive customer engagement, and optimize online sales through creative campaigns and data-driven strategies. Key Responsibilities Develop, manage, and execute digital marketing campaigns across platforms (Instagram, Facebook, YouTube, LinkedIn, Google). Create engaging content (posts, reels, blogs, newsletters) aligned with brand voice. Analyze performance metrics, prepare weekly reports, and optimize campaigns for ROI. Manage SEO/SEM, email campaigns, and paid ads. Collaborate with design, sales, and product teams for integrated campaigns. Handle influencer collaborations, partnerships, and PR outreach. Monitor trends and competitor activity to innovate strategies. Required Skills & Qualifications Bachelor’s/Master’s degree in Marketing, Communications, Business, or related field. 1–3 years of experience in social media, e-commerce, or digital marketing. Strong knowledge of Meta Ads, Google Ads, SEO, and analytics tools. Excellent written & verbal communication skills. Creative thinker with ability to design campaigns that resonate with Gen-Z and millennial audiences. Experience with Shopify/Amazon/Flipkart (for e-commerce roles). Preferred Skills (Good to Have) Knowledge of Canva, Photoshop, Premiere Pro, or other creative tools. Understanding of Chaldean numerology or branding psychology (for niche luxury brands). Prior experience in beauty, lifestyle, or consumer brands.