Social Media Specialist

InstaServ is seeking a proactive and innovative Social Media Specialist to manage and elevate our brand’s online presence. The ideal candidate is creative, strategic, and experienced in planning, executing, and optimizing social media campaigns to drive engagement, growth, and lead generation.

Key Responsibilities:

1. Social Media Strategy & Management:

• Develop and implement effective social media strategies tailored to each platform (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Plan and maintain a content calendar to ensure timely and consistent posting.
• Monitor trends, insights, and competitor activities to stay ahead in the digital space.

2. Content Creation & Curation:

• Create engaging, shareable, and visually appealing content, including posts, carousels, GIFs, memes, videos, and infographics.
• Collaborate with the design and content teams to maintain brand consistency.
• Utilize tools like Canva to produce high-quality content.

3. Community Engagement:

• Engage with followers by responding promptly to comments, messages, and mentions.
• Foster community growth and build strong relationships with the audience.

4. Campaign Execution & Lead Generation:

• Develop and manage paid social media campaigns to achieve objectives such as lead generation and brand awareness.
• Monitor campaign performance and optimize for improved results.

5. Analytics & Reporting:

• Track social media metrics and prepare performance reports.
• Leverage insights to refine strategies and enhance results.

6. Collaboration:

• Work closely with cross-functional teams, including design, content, and marketing, to align social media efforts with overall business goals.

Requirements:

• 2+years of experience in social media marketing or a related role.
• Proficiency with Canva and basic graphic/video editing tools.
• Strong understanding of social media algorithms and current trends.
• Analytical mindset with the ability to track, measure, and optimize performance.
• Excellent communication and creative writing skills.
• Experience in a digital marketing agency is a plus.

Soft Skills:

• Creativity and ability to think outside the box.
• Strong attention to detail and effective time management.
• Adaptability to thrive in a fast-paced environment.

Job Types: Full-time, Permanent

Pay: ₹20,858.93 - ₹35,442.69 per month

Benefits:

• Flexible schedule
• Leave encashment

Work Location: In person