Social Media Specialist

We are seeking a creative and result-oriented Social Media & Digital Marketing Executive with a strong eye for visual content and a working knowledge of product photoshoots. The ideal candidate will handle the brand’s online presence, create engaging content, run campaigns, and support offline-to-online marketing efforts to increase showroom footfall and brand visibility. Key Responsibilities: Social Media ManagementPlan and manage content calendars for Instagram, Facebook, and WhatsApp Business. Create, post, and manage reels, stories, carousels, and product highlights. Respond to DMs, comments, and inquiries promptly to build engagement. Monitor performance metrics (reach, engagement, followers, etc.) and optimize accordingly. Photoshoot & Content CreationPlan and execute product photoshoots (in-store or on location). Coordinate with photographers or shoot using mobile. Style home décor products for lifestyle and catalog-style shoots. Edit and enhance images and videos using tools like Canva, Lightroom, CapCut, etc. Digital MarketingRun paid ad campaigns on Instagram and Facebook. Monitor and analyze ad performance (CTR, CPC, ROI). Optimize content and campaigns for SEO and discoverability. Assist with basic website updates (if applicable) or catalogue curation for WhatsApp/online. Marketing Strategy & SupportCollaborate with the sales team to understand product USPs and promote offers. Support influencer marketing and showroom events as needed. Suggest new trends, formats, and strategies to boost reach and sales. Required Skills & Experience: 1–3 years of experience in social media marketing or digital content creation. Strong knowledge of Instagram algorithms, content trends, and analytics. Hands-on experience with product photography or styling is a must. Familiarity with editing tools: Canva, InShot, CapCut, Lightroom, etc. Knowledge of Meta Business Suite (for ads), WhatsApp Business, and basic SEO. Creative thinking, good communication, and attention to detail. Preferred Qualifications:Graduate in Marketing, Mass Communication, Design, or related fields. Prior experience in home décor, fashion, lifestyle, or retail industry preferred. Basic knowledge of website CMS (like Shopify or WordPress) is a plus.