Social Media & Paid Marketing Manager

About CREB (Compound Real Estate Bonds):- CREB is a U.S.-based financial platform offering real estate-backed fixed income investment solutions. With a mission to simplify real estate investing, we help everyday investors build wealth with ease, security, and transparency. As we scale globally, we are expanding our digital marketing efforts and seeking a highly skilled Digital Social Media & Paid Ads Marketing Manager to join our in-house team in Gurugram, India. Role Overview As the Digital Social Media & Paid Marketing Manager, you will manage our organic and paid media strategies across all major platforms including Google Search & Display, Facebook,and Instagram. This role requires both creative content strategy and analytical campaign execution skills to support branding, lead generation, and revenue growth.This is a 100% in-office position at our Sohna Road office, Gurugram. Key Responsibilities Social Media Management ● Develop and manage the content calendar for all social platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube) ● Create and publish high-quality, engaging content (posts, graphics, video snippets) ● Grow follower base and improve brand engagement ● Monitor, analyse, and report on social metrics (engagement, reach, growth) ● Respond to DMs and comments in a timely, brand-aligned tone Paid Marketing Campaigns – Scope of Work 1. Initial Strategy & Consultation ● Lead strategy development for Google Ads and Meta Ads ● Identify business goals, audience personas, KPIs, and success metrics ● Set up all tracking (Google Analytics, Facebook Pixel, etc.) 2. Campaign Setup ● Set up and manage Google Search, Display, and Meta ad accounts ● Conduct keyword research and write compelling ad copy ● Design and manage creatives for display and social campaigns 3. Campaign Execution & Optimization ● Launch campaigns and set up conversion tracking ● Optimize bids, targeting, creatives, and placements based on real-time performance ● Exclude underperforming elements and conduct continuous A/B testing 4. Weekly Deliverables ● Weekly performance reports covering: impressions, clicks, CTR, CPC, CPA, ROAS ● Weekly optimization logs with detailed actions taken and results ● Weekly strategy meetings and planning sessions with internal team Job Types: Full-time, Permanent Pay: ₹60,000.00 - ₹90,000.00 per month Benefits: Leave encashment Paid time off Work from home Schedule: Day shift Monday to Friday Supplemental Pay: Overtime pay Yearly bonus Ability to commute/relocate: Badshahpur, Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Preferred) Application Question(s): Notice Period Expected CTC Current CTC Experience: Digital Social Media & Paid Marketing Manager: 2 years (Required) Location: Badshahpur, Gurugram, Haryana (Preferred) Work Location: In person