Social Media Optimization

Job Summary:

We are looking for a creative and results-driven Social Media Optimization (SMO) Specialist to manage and optimize our social media presence across multiple platforms. The ideal candidate will increase brand awareness, engagement, and website traffic by developing and implementing effective SMO strategies tailored to our target audience.

Key Responsibilities:

• Develop and execute social media optimization strategies to improve organic reach and engagement.
• Manage and optimize company profiles on platforms such as Facebook, Instagram, Twitter, LinkedIn and others.
• Conduct social media audits to identify growth opportunities and improve performance.
• Analyze trends, track KPIs, and prepare reports on social media performance.
• Collaborate with content creators to optimize posts for better visibility and user engagement.
• Monitor social media channels for feedback, questions, and customer engagement; respond or escalate as appropriate.
• Stay updated on the latest social media algorithms, tools, and best practices.
• Coordinate with marketing, PR, and creative teams to align social media efforts with overall marketing campaigns.

Required Skills and Qualifications:

• Proven experience in social media marketing and optimization.
• Strong understanding of social media platforms, algorithms, and analytics tools (e.g., Facebook Insights, Twitter Analytics, Google Analytics).
• Excellent copywriting, editing, and communication skills.
• Ability to analyze data and translate insights into actionable strategies.
• Familiarity with social media management tools like Hootsuite, Buffer, or Sprout Social.
• Creative mindset with attention to detail.

Job Type: Full-time

Schedule:

• Day shift