Social Media Marketing

What would you do as a Social Media Manager:

Key Responsibilities:

• Build and manage the monthly social content plan across Instagram, Facebook, YouTube,
  

• Strategize and plan the monthly influencer marketing calendar — select, brief, negotiate,
  

• Brainstorm and develop creative brand campaigns and performance ads, that drive
  

• Oversee a high volume of content production — review briefs, coordinate with video
  

• Coordinate for or write if required- engaging copy and hooks for short-form and long-form
  

• Support and help plan offline community events, local parenting meet-ups, workshops,
  

• Use AI tools smartly to boost research, idea generation, or faster copy drafts where
  

• Track performance across channels; analyse metrics to optimise content, influencer
  

• Report regularly on campaign performance with actionable insights — not just reach &
  

• Stay on top of trends and experiment with fresh ideas, formats, and new platforms to
  

Requirements

Qualifications & amp; Skills:

• Postgraduate/ MBA from a reputed B-school
• 3-5 years of experience managing social media for a D2C brand or parenting/edtech startup.
• Strong understanding of Instagram Reels, short video formats, and hooks that drive engagement.
• Excellent writing skills in simple, relatable English; Hindi knowledge is a plus.
• Basic familiarity with Canva or simple design tools to make quick edits.
• Proactive, detail-oriented, self-driven — not afraid to experiment.
• Should be comfortable working with agencies & freelancers for shoots and edits.
• A passion for parenting, life skills, or the education space is a bonus.
• The working hours would be 10 AM to 7 PM with a 6-day work week.