Social Media Marketing Specialist

Company Description

Soltrac Power is a next-generation solar energy company committed to delivering clean, affordable, and intelligent energy solutions across residential, commercial, and industrial sectors. Founded with the belief that sustainable energy should be both accessible and aesthetic, we combine cutting-edge solar technology with seamless engineering to power homes and businesses across India.

Role Description

This is a full-time role for a Social Media Marketing Specialist. The Specialist will be responsible for developing and executing social media strategies, creating and managing content across various social media platforms, and tracking the performance of social media campaigns. The role involves close collaboration with the marketing team to ensure consistent brand messaging. The position is on-site, located in Lucknow.

Qualifications

• Ad Campaign for lead generation - Google, Meta, Whatsapp, LinkedIn, Pinterest
• Social Media Marketing and Digital Marketing skills
• Social Media Content Creation skills
• Marketing and Communication skills
• Ability to analyze performance metrics and adjust strategies accordingly
• Excellent written and verbal communication skills
• Experience with social media management tools
• Bachelor's degree in Marketing, Communications, or related field
• Experience in the renewable energy sector is a plus