Social Media Marketing Specialist

We are looking for a Social Media Marketing Specialist with 4 years of experience to manage and grow our online presence. You will create content, run campaigns, and engage with our audience across social media platforms.

Key Responsibilities:

• Develop and execute comprehensive social media strategies aligned with business objectives.
• Manage and grow social media accounts (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.)
• Plan, create, and schedule high-quality content (text, images, video, graphics) that resonates with target audiences.
• Monitor, analyze, and report on performance metrics, KPIs, and ROI of campaigns.
• Collaborate with marketing, design, and content teams to maintain consistent messaging and branding.
• Plan and execute paid social media campaigns and optimize budgets to maximize results.
• Identify trends, opportunities, and best practices to improve content reach and engagement.
• Engage with followers, respond to inquiries, and build an active online community.
• Stay updated on emerging social media platforms, tools, and algorithm changes.

Qualifications:

• 4 years of experience in social media marketing.
• Proven track record of growing and managing social media accounts.
• Strong knowledge of social media advertising platforms and analytics tools (Facebook Ads Manager, LinkedIn Ads, Google Analytics, Hootsuite, Sprout Social, etc.)
• Excellent written and verbal communication skills.
• Creative thinking with strong attention to detail.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Understanding of SEO, content marketing, and digital marketing trends.

Preferred Skills:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Experience with influencer marketing campaigns.
• Graphic design, photography, or video editing skills (Adobe Suite, Canva, Final Cut Pro, etc.)

Job Type: Full-time

Work Location: In person