Social Media Marketing Specialist

Job Description

We are seeking a dynamic and results-oriented Social Media Marketing Specialist to develop, implement, and manage our social media strategy to increase brand awareness, improve marketing efforts, and drive engagement. The ideal candidate is a creative storyteller with a deep understanding of various social media platforms, campaign execution, and analytics. You will be responsible for creating compelling content, managing our online community, and optimizing our social media presence. Key Responsibilities: Develop, implement, and manage a comprehensive social media strategy that aligns with our business goals. Create, curate, and manage engaging and original content (text, images, video, or HTML) for all social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube). Plan and execute social media campaigns, including paid advertising, to drive traffic, generate leads, and increase conversions. Monitor social media channels for industry trends, competitor activity, and customer conversations. Engage with our online community, respond to comments and queries in a timely and professional manner, and foster a positive brand image. Analyze social media metrics (e.g., engagement, reach, follower growth) and generate reports to measure the success of campaigns and strategies. Collaborate with marketing, sales, and content teams to ensure brand consistency and to optimize content for social media. Stay up-to-date with the latest social media best practices, tools, and technologies. Manage social media content calendars and posting schedules. Required Skills and Qualifications: Bachelor's degree in Marketing, Communications, or a related field. Proven experience (2+ years) as a Social Media Specialist, Social Media Manager, or similar role. In-depth knowledge and understanding of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.) and their respective audiences and best practices. Demonstrable experience in creating and executing successful social media campaigns (organic and paid). Excellent written and verbal communication skills, with an ability to craft compelling and engaging social media copy. Proficiency in using social media management tools (e.g., Hootsuite, Buffer, Sprout Social). Strong analytical skills with experience in using social media analytics tools to track performance and generate insights. Creative mindset with an eye for visual appeal and storytelling. Ability to work independently and as part of a team in a fast-paced environment. Job Type: Full-time Pay: ₹12,000.00 - ₹20,000.00 per month Schedule: Morning shift Supplemental Pay: Yearly bonus Work Location: In person