Social Media Marketing Specialist

Company Description

IKIO is a leading US-based manufacturer specializing in high-quality LED lighting solutions for various applications including Commercial, Industrial, Multi-family Residential, Hazardous Location, and Solar Outdoor.

Role Description

Senior Social Media Marketing professional

Key Responsibilities

• Develop and execute

  social media strategies

  to strengthen brand presence and audience engagement.
• Manage and grow brand visibility across platforms (Instagram, Facebook, LinkedIn etc.).
• Plan and execute

  content calendars

  with creative posts, reels, and campaigns designed for US markets.
• Collaborate with design and content teams to deliver

  high-quality, visually appealing content

  .
• Run and monitor

  paid campaigns

  across social channels.
• Analyze performance metrics, generate

  insightful reports

  , and optimize strategies.
• Stay updated on the latest

  social media trends

  .

Requirements

• 3–5 years of hands-on experience

  in social media marketing.
• Proven experience in managing

  US-based audiences

  .
• Industry background in interiors/décor/lifestyle is a strong plus.
• Strong skills in

  content creation, storytelling, and campaign management

  .
• Familiarity with social media analytics tools (Meta Business Suite or similar).
• Excellent communication and creativity.