Social Media Marketing Manager

Company Description

Studio Click India is a leading Digital Marketing and Design agency, specializing in Digital Media Marketing and Influencer Marketing. Our innovative approach and dynamic team enable us to create impactful campaigns that drive engagement and growth for our clients. We are dedicated to helping brands build a strong online presence through strategic marketing solutions tailored to their unique needs.

Job Title: Social Media Strategist

Location: South Delhi 

Type: Full Time 

Experience Level: 2+ years

About the Role

We’re seeking an insights-driven and creatively sharp Social Media Strategist to lead the planning, execution, and optimization of our social presence across platforms. You’ll be responsible for developing thumb-stopping content strategies, managing day-to-day channel activity, and crafting campaigns that grow engagement, amplify reach, and elevate brand storytelling.

Key Responsibilities

• Develop and implement social media strategies tailored to each platform (Instagram/Facebook.)

• Plan monthly content calendars and campaign frameworks in alignment with brand goals.

• Brief and collaborate with design, content, and video teams to create compelling assets.

• Make engaging and visually on-brand Instagram Stories using Canva or other creative tools — strong story-making skills are essential.

• Write catchy, on-brand captions tailored to each platform and audience.

• Post content across all social media platforms and ensure timely delivery of planned content.

• Analyze performance metrics, generate insights, and iterate strategies accordingly.

• Identify trends, moments, and platform updates to inform content direction and engagement tactics.

• Stay on top of competitor activity, industry benchmarks, and influencer conversations.

Requirements

• 2+ years of experience in social media strategy or digital marketing, preferably in fashion, lifestyle, beauty, or F&B.

• Strong understanding of platform algorithms, audience behavior, and content trends.

• Proficiency with Canva or similar apps for creating stories and quick-turnaround creatives.

• Excellent copywriting and content ideation skills — especially for captions and storylines.

• Experience with social media posting tools and hands-on content uploading.

• Familiarity with analytics tools like Meta Business Suite, Instagram Insights, Google Analytics, or similar.

• Highly organized with the ability to manage multiple brands/accounts if needed.

Bonus Skills

• Experience with influencer marketing or talent partnerships.

• • Comfortable with on-ground shoot planning and content direction.