Social Media Marketing Manager

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About the Role

Social Media Marketing Manager

Key Responsibilities

Social Media Strategy & Execution

• Develop, implement, and manage social media strategies across Instagram, Facebook, and LinkedIn.
• Create engaging, creative, and high-quality content aligned with brand objectives.
• Plan and execute monthly social media calendars, reels, stories, and campaigns.

Advertising & Campaign Management

• Manage Meta Ads campaigns (Facebook & Instagram) with focus on lead generation and ROI.
• Monitor and optimize ad performance, targeting, and budget allocation.
• Collaborate with SEO and Paid Marketing teams for integrated campaigns.

Analytics & Reporting

• Track key metrics (reach, engagement, conversions) and prepare weekly/monthly reports.
• Use insights to optimize campaigns and content strategy.

Team Collaboration & Management

• Coordinate with design, SEO, and content teams for cohesive brand messaging.
• Supervise junior social media executives/interns and ensure timely deliverables.

Brand Building & Engagement

• Strengthen the organization’s digital presence in the healthcare sector.
• Engage with online communities, respond to queries, and build brand trust.

Requirements

• Bachelor’s/Master’s degree in Marketing, Digital Media, or related field.
• 4–6 years of experience in Social Media Marketing (healthcare/agency background preferred).
• Hands-on experience with Meta Ads Manager and LinkedIn campaigns.
• Strong understanding of content creation, copywriting, and digital storytelling.
• Proficiency in analytics tools (Facebook Insights, LinkedIn Analytics, Google Analytics).
• Creative thinker with ability to manage multiple projects in a fast-paced environment.
• Excellent communication and leadership skills.

What We Offer

• Opportunity to lead the entire social media and digital marketing spectrum for a growing healthcare brand.
• Creative freedom with measurable impact on international engagement.
• Collaborative work environment with SEO, Paid Marketing, and Creative teams.
• Competitive salary with performance-based incentives.