Social Media Marketing Intern

That's a vital role in today's marketing landscape! A Job Description (JD) for a Social Media Manager (SMM) needs to cover strategy, content, community, and analytics.

Here is a comprehensive template for a Social Media Manager (SMM) role:

Social Media Manager (SMM)

Job Summary

The Social Media Manager will be responsible for developing and implementing the company's social media strategy to increase brand awareness, drive engagement, and support marketing and sales goals. This role requires a creative storyteller who is also highly analytical and up-to-date with the latest digital trends.

Key Responsibilities

1. Strategy & Planning

• Develop Strategy: Design and execute a comprehensive social media strategy that aligns with the overall business objectives and marketing calendar.
• Audience & Trend Research: Perform research on current benchmark trends, audience preferences, and competitor activities to ensure the strategy is relevant and effective.
• Platform Management: Determine the ideal platform mix (e.g., Instagram, TikTok, LinkedIn, Facebook, X, YouTube) and develop platform-specific strategies, goals, and content plans.

2. Content Creation & Curation

• Content Calendar: Own, manage, and maintain the cross-platform content calendar, ensuring consistent posting schedules.
• Creation: Generate, edit, publish, and share engaging daily content (original text, photos, video, short-form video, and news).
• Copywriting: Craft compelling, brand-consistent, and error-free copy and captions tailored to each platform's format and audience.
• Collaboration: Work closely with the Design and Content teams to produce high-quality visual assets, videos, and graphics.

3. Community & Reputation Management

• Engagement: Monitor, listen, and respond to users in a timely and professional manner, fostering a positive and active online community.
• Customer Service: Oversee customer interactions and reviews on social channels, escalating complex issues to the appropriate internal teams (e.g., Customer Service).
• Influencer/Ambassador Programs: Identify, vet, and manage relationships with relevant content creators and brand ambassadors to expand reach.

4. Analysis & Optimization

• Reporting: Track, analyze, and report on key performance indicators (KPIs) such as reach, impressions, engagement rate, website traffic, and conversion rates.
• Optimization: Use social media analytics (e.g., Facebook Insights, Google Analytics) to measure the success of campaigns and adjust strategies to maximize ROI.
• Paid Social: (Optional - Include if the role manages ads) Plan, execute, and optimize paid social media advertising campaigns, managing the allocated budget effectively.

Required Skills and Qualifications

Education & Experience

• Bachelor's degree in Marketing, Communications, Journalism, or a related field (preferred).
• [X] - [Y] years of hands-on experience as a Social Media Manager or a similar role.
• Proven track record of increasing engagement and driving measurable results across major social platforms.

Key Skills

• Platform Expertise: In-depth knowledge of all major social media platforms, their algorithms, and best practices.
• Copywriting: Excellent verbal and written communication skills with a strong command of grammar and ability to adopt different brand voices.
• Analytics: Proficient in using social media analytics tools, and experience with Google Analytics and SEO best practices.
• Creative Mindset: Ability to deliver creative, engaging, and original content (visual, text, and video).
• Tools: Familiarity with social media management/scheduling tools (e.g., Hootsuite, Buffer, Sprout Social) and basic photo/video editing software (e.g., Canva, Adobe Express).
• Adaptability: Ability to think on your feet, manage crisis communications, and quickly capitalize on emerging trends.

Job Types: Full-time, Permanent

Pay: ₹8,086.00 - ₹18,000.00 per month

Application Question(s):

• AI content generation

Experience:

• Google Ads: 1 year (Preferred)

Work Location: In person