Social Media Marketing Intern

Key Responsibilities:

1. Content Creation and Scheduling

• Assist in creating engaging content, including graphics, captions, and short-form videos, aligned with brand tone and messaging.
• Schedule and manage content across platforms (Instagram, Facebook, LinkedIn, Twitter) using scheduling tools like Buffer or Hootsuite.

2. Community Engagement

• Respond promptly to comments, messages, and mentions to foster a positive community experience.
• Monitor online conversations about the brand, identifying opportunities for engagement.

3. Trends and Hashtag Research

• Stay up-to-date with trending topics, hashtags, and social media best practices to increase visibility and engagement.
• Suggest creative ways to leverage current trends relevant to the brand.

4. Analytics and Reporting

• Track and report weekly on social media metrics such as engagement rate, reach, follower growth, and conversion rate.
• Analyze performance to identify high-performing content and optimize future posts.

5. Competitor and Audience Research

• Conduct competitor analysis to identify industry benchmarks and innovative practices.
• Research target audience preferences to improve content relevance and engagement.

6. Campaign Support

• Create campaign-specific content and track its performance to support marketing campaigns.
• Collaborate with the marketing team on special events or promotional activities.

Work Expectations:

• Intern should dedicate 25-30 hours weekly.
• Commitment to work twice a week in the office is required.

Ideal Candidate:

• Creative thinker with excellent communication skills.
• Familiarity with social media platforms and scheduling tools.
• Interest in learning and adapting to evolving trends in social media and content creation.

This role is an excellent opportunity to gain hands-on experience in social media management while working with a dynamic and creative team!