Social Media Marketing Executive

Job Description

Thanks! Here's a professional job description for a Digital Marketing Executive (WhatsApp & Social Media Ads) role. Let me know if you'd like it customized further for a specific company or location. Job Title: Digital Marketing Executive – WhatsApp & Social Media Advertising Job Type: Full-time Location: Kopar Khairane, Navi Mumbai Industry: Digital Marketing / Advertising / E-commerce Job Overview we are seeking a highly motivated Digital Marketing Executive with expertise in managing WhatsApp campaigns and paid advertising across social media platforms. The ideal candidate will be responsible for strategizing, executing, and optimizing digital campaigns to drive engagement, lead generation, and conversions. Key Responsibilities plan and execute marketing campaigns via WhatsApp Business and automation tools. Create and manage paid ad campaigns on Facebook, Instagram, and other social media platforms. Monitor campaign performance, analyze data, and prepare performance reports. Collaborate with designers and content creators to develop high-impact ad creatives and messages. A/B test creatives, copy, and targeting for continuous campaign improvement. Maintain and update customer databases for remarketing and segmentation. Stay updated with the latest trends and best practices in digital advertising. RequirementsProven experience (1–3 years) in digital marketing, especially WhatsApp marketing and social media ads. Hands-on experience with Meta Ads Manager and WhatsApp Business APIs or third-party tools. Strong analytical skills with the ability to interpret campaign data and KPIs. Excellent communication and content writing skills. Ability to work independently and manage multiple campaigns simultaneously. Preferred QualificationsCertification in Digital Marketing (Google, Meta, HubSpot, etc.) Experience with tools like Zapier, Twilio, or chatbot platforms (e.g., WATI, Interakt). BenefitsCompetitive salary + performance bonuses Flexible working hours / Remote work options Opportunities for learning and career growth Collaborative and fast-paced team environment